Monday, December 22, 2008

Toyota to display a concept EV

The press release couldn't be shorter.
TORRANCE, Calif., Dec. 22 -- Toyota Motor Sales, U.S.A., Inc. will display a battery electric vehicle concept at the 2009 North American International Auto Show. This display marks the world debut of this concept vehicle.
It's hard not to be snarky. Toyota will display a concept EV! My six year old Toyota RAV4 EV electric car continues to perform flawlessly and gaslessly.

Toyota could provide global leadership today with plug-in cars. They've had the technology for over a decade. Instead they seem determined to let others be first.

Meanwhile Toyota will continue to sell only petroleum burning cars. Still, even Toyota is facing hard times. It is reporting its first loss in 70 years. Almost $2 billion.