Tuesday, June 19, 2007

Google Gets It - It's the Plug, Stupid

Finally an entity is stepping up and saying unambiguously it's about electricity. Google.org has launched RechargeIt.org A comprehensive vision of clean electricty, plug-in hybrid and electric cars, and vehicles as distributed energy storage devices for clean power. With Google's street cred (Wall Street and your street,) intellectual prowess and financial clout, electricity may at long last get a seat at the table. The investor class, self-interested corporations and the major environmental organization have fallen in love with biofuels and hydrogen and shoved the logic of electricity from discussions about solutions to global warming and petroleum dependency. Just as Toyota announces delays on the next-generation (read plug-in hybrid) Prius and Honda cancels its hybrid Accord, Google has thrown down the gauntlet.