Wednesday, July 1, 2009

What’s up with the BMW MINI E?

The BMW Mini E has hit the streets. Barely one year ago, word surfaced that an electric Mini was in the works. In June about 500 cars were placed in consumer and fleet hands in Los Angeles and New York and New Jersey for what BMW calls a "field trial."

Like all the automakers, BMW dabbled in concept electric cars over the years. They produced a small fleet for the Munich Olympics in 1972. Although BMW didn’t sell enough cars in California to be obligated under the Zero Emission Vehicle mandate during the ‘90s, during the past few years it was clear the German automaker would cross the threshold. While its competitors, including Mercedes, were united in their promotion of gaseous hydrogen fuel cell vehicles, BMW developed a liquid hydrogen internal combustion program. You’ve probably heard of it, the Hydrogen 7. Based on the $75,000 – 125,000 7 Series, this million dollar mechanical marvel was advertised as “ready for the world when the world is ready.” More money was probably spent advertising the car than went into the electric Mini program. (see the ad here.) Part of a green full court press has included placing the car with celebrities for a short while. Their stories have appeared in the autobloggreen.com website. The VIP treatment includes, I’ve heard, the rather un-green diesel flat-bedding of the cars overnight for refueling.

Why, if millions are being poured into a few dozen Hydrogen ICE cars and their promotion, should BMW rather suddenly decide to produce 500 electric Minis? The answer lies back with California’s ZEV mandate. The simplicity of the original mandate, a percentage of zero tailpipe emission cars, is long dead and buried. The rules and regulations now are byzantine, a kludge upon a patchwork altered every few years. BMW found that the quickest and cheapest way to get the credits that it will need to accumulate is, of course, to build electric cars. And they found a way to game the system as so many automakers have done before. BMW would get the biggest bang for the buck by placing electric cars by June 30, so there has been a mad scramble to get the last cars out the door as I type. The ZEV program shouldn’t be doling out credits for cars on the road for merely one year. CARB was scammed when the EV-1s were destroyed after a few years. This time they actually got notice of the carmaker's intention. It is past the time for R & D for electric cars. The ZEV program is meant to commercialize ZEVs. As with the NEV fiasco, credit-building schemes are taking precedence over production zero emission vehicles on the road. The complexities of the ZEV program have been counterproductive. BMW is playing by the rules, and one can't blame the corporation for doing what corporations do. It's the rules that stink. Join Plug In America's call on CARB to close the loophole that allows full credit for part-time electric cars here.

Of course, that an electric vehicle program of this size could be slapped together in a year to 18 months is simply more evidence that EVs are ready for prime time. BMW turned to AC PropuIsion for the best electric drive components on the market. The car is essentially a high-end conversion. As with many conversions, space is sacrificed for the battery box. In the case of the electric Mini, that means no backseat. In all regards save the placement of the batteries, the car is certainly good enough to put into production. As with the RAV4 EV, this isn’t the best platform for an EV – it’s too heavy and could be more aerodynamic. But once again we’ve got a 100+ mile range EV that could compete in the market. I drove the car from LA to San Francisco recently. It’s fun and peppy, a sweet ride.

While one has got to celebrate another 500 EVs on the road, even temporarily, the way BMW handled the program and its consumer “pioneers” makes one doubt BMW has any intention of launching a real EV program any time soon. Delivery of vehicles was delayed about 6 months and many cars are being delivered without the appropriate chargers or cordsets. The Mini E team was said to have little familiarity with electric cars, and the enthusiastic dealer sales people had their energy challenged by consumers’ frustrated eagerness and corporate indifference. Pioneers’ inquiries about the applicability of the federal $7500 tax credit continue to be stonewalled. Accountants have suggested BMW could transfer the tax credit, which would have the effect of bringing down the steep $850/month the Mini E is costing its “pioneers.” One logical explanation has these vehicles qualifying for a federal R & D credit permitting them to deduct the full cost of the cars and therefore not eligible for the $7500 tax credit only Tesla purchasers can today use. Only BMW knows and they’re not saying.

As BMW was hustling to get the cars on the road by the June 30th deadline, placing increasing numbers with fleets for a mere $10 a month, at least one enthusiastic “pioneer” was turned away less than 24 hours before he was scheduled to pick up his car. Jeff U’Ren drove a Panasonic Lead Acid EV-1 for a few years. After having that car snatched back and destroyed, he was anxious to get back in an EV. After passing the detailed and time-consuming screening for potential drivers, once again he’d be getting a 100 mile range 2 seater. But his repeated inquiries about the $7500 tax credit and general outspokenness on behalf of the prospective “pioneers” on the Mini E Facebook page seem to have caused BMW corporate to reconsider his “suitability” to participate in the program.

Almost bizarrely, the day after Mr. U’Ren was told not to go to the dealer to pick up his assigned car, and long before any data has been accumulated from the EV test fleet, BMW announced it would launch the BMW City in 2012, a 3-door hatchback pure electric car with 100 mile range. As reported in Car & Driver “According to BMW chairman and CEO Norbert Reithofer, the City is designed specifically for the U.S. market to meet California’s Zero-Emission-Vehicle (ZEV) requirements that call for large-volume manufacturers to sell ZEVs by 2012.”

14 comments:

Randy C. said...

This is new twist on BMW's so called "test program" that I hadn't thought of. At least they are calling it a test program from the start. GM didn't call the EV1 a “test program” until it was discovered they were destroying the cars.

My impression of the Mini-E "test program" is that BMW is only testing customer frustration with the extreme expense and stiff rules. Maybe BMW was hoping that after 12 months there would be 100 Mini-E's sitting on the lot forlorn. They probably didn't expect 4 times more applications than there were cars in just a few days.

I do think the regulations should be rewritten so that if a manufacturer destroys the reason they got points the points should be destroyed as well. This business of acquiring points and keeping them indefinitely doesn't make sense. The EPA wouldn't let a company build an air scrubber on their smokestack, use it for one year, then remove it, and say they complied with regulations for the next 50 years.

Car Reviews said...

This post is great. Thanks.

Yanquetino said...

One wonders how CARB could have overlooked that timeline loophole in their regulations, but there was likely a method to their madness: they intentionally left that gap open to accommodate their favorite special interest, best summed up in two words: Honda Clarity.

I sincerely hope that BMW's managers will now wipe the egg off their faces by reinstating U'Ren and any other rejected applicants into the program.

By the way, how is it that you got to drive a MINI E from LA to San Francisco?! Where did you recharge it along the way to accommodate its "unique" connection, and how long did the trip take?

xminiature said...

Yet one more model I dream about we wil never see here in the U.S. =(

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Mark said...

I've been driving a MINI E for about 3 months now having gone through the rigorous application process. Have to say that the car has been performing beautifully so far - no complaints save lack of Bluetooth and room for my Trader Joe bags. Saw your interview on the BBC in Helsinki the other night. Glad to hear one solid EV voice amidst the naysayers. Will you be at the Alt Fuel Expo in Santa Monica this Oct? Cheers! mw

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uv said...

i hear lot about Mini’s impressive fuel efficiency and low CO2 output have already helped it carve a niche as one of the world’s most eco-friendly cars, BMW’s new Mini E is a clear and focused attempt to secure undisputed ecological credentials thanks to the introduction of an all-electric engine.

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