Lexus is taking hybrid hype to the next level, the penthouse.....At one time Toyota was content to let the Prius subliminally lower consumers' green expectations from electric cars to hybrids which use gasoline-generated electricity to raise efficiency. Lexus has gone literal - "h" is the new green lifestyle. Instead of actually manufacturing and marketing the greenest vehicles Toyota has already proven they could produce....
Monday, April 7, 2008
Luxurious greenwashing, Lexus-style
Check out my snarky AutoblogGreen.com post on Lexus' greenwashing. Quoting myself,