Friday, February 15, 2008

On Prius

There's much I should be blogging these days and hopefully will shortly. The pathetic CARB staff ZEV recommendations (here); Bob Lutz's latest inanity about inefficient windshield wipers effect on electric cars' range; London's step backward on the congestion charge. I'll get to them.

But for now, enjoy a pointed chuckle. Check out the blog Stuff White People Like on the Prius. Reminds me to blog about that Lexus ad campaign casting a spell around the letter h. How to spin a false green consciousness around a gasoline burning luxury automobile.
Over the years, white people have gone through a number of official cars. In the 1980s it was the Saab and the Volvo. By the 1990s it was the Volkswagen Jetta or a Subaru 4WD stastion wagon. But these days, there is only one car for white people. One car that defines all that they love: the Toyota Prius.

The Prius might be the most perfect white product ever. It’s expensive, gives the idea that you are helping the environment, and requires no commitment/changes other than money.

1 comment:

Carolyn said...

Many white people own the Prius, but the demographic has expanded since it's introduction to include young as well as non-white owners. Though not perfect, Prius technology is real step towards electrified transportation, a movement in which this blog purports to believe.